Sure, you hear everywhere about how great they are and it’s true! But there are scenarios where running pMax is a really bad idea. And if you do, it might discourage you from testing further. So check out these 5 scenarios where you should avoid pMax.
You have no history
If you are launching a new e-shop or a new country within a functioning e-shop and you don’t have data yet, it’s better not to start with pMaxka. It will have an extra hard start.
Usually in a new country it takes time business owner database to get to the profitability you need. It takes time to start having the volumes on which pMaxka can work its magic.
I would recommend starting with a normal shopping campaign and covering the search with normal search campaigns. When it starts to go well and you verify how it works, you can test pMaxka.
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It is also related to the fact that “is a language stay better before or after the bac?” you cannot help pMaxca much with your own audiences, because you simply do not have them collected.
It will be harder for you to create your own audiences, because you do not have experience in search campaigns. A problem with a new country or a new e-shop can also be an untuned feed (see point 5). And so I could go on…
You don’t have enough volume
It’s a similar problem to the previous point. But some e-shops or businesses simply never appeal to the masses and don’t deliver china phone numbers as many conversions as pMaxka would need. And now you’re probably wondering: but how many conversions are enough?
And the following image answers that. Smarter Ecommerce conducted an analysis and compared pMaxek’s goals vs. delivered results and divided the results by the volume of monthly conversions.
It can be seen that if you have over 90 conversions per month, there is a high probability that pMaxka will deliver the goal.