Um, this ties back into the previous point. If you calculate that your budget will cover significantly less than 90 conversions per month, it’s clear that this won’t work. So use a simple formula:
My monthly budget / expected cost per conversion = expected number of conversions
You should get your expected cost per conversion from your existing campaigns. If you don’t have any campaigns running on Google yet and you really want to try pMaxka,
you can calculate a maximum mint database cost per conversion by taking the average order value and calculating the margin from that. Of course, you probably won’t want to pay the full gross margin for a customer acquisition, but at least you have something to start with.
You don’t have enough time
pMaxks need 2-3 weeks to start the language stay in the footsteps of heroes and legends showing what they can do. If you need to promote something for 2 weeks, go to a different type of format. Sometimes you don’t realize it,
but if you need quick results, you will probably be disappointed. I recommend building pMaxks so that they are going to run long-term.
You don’t have an optimized feed
pMaxka still doesn’t provide as much data as classic campaigns. Sometimes it can be really tricky to optimize them. Plus, it’s better to set them up and know you’re well-armed.
That’s why I recommend china phone numbers tuning the feed in shopping campaigns first and only running pMaxka with the tuned feed. Of course, you should check if you’re missing any key parameters. But you should also consider whether you’re covering the queries you should be showing for.
You can check out one of our older articles on back-to-basics feed optimization and then a more in-depth look at Title and Product ID optimization .