We love back-to-basics articles. This time we’re going to take a closer look at callout extensions. I really like callouts because they force us to capture the biggest benefits of the advertised service/product/company in just a few characters. We often fail to do this as well in ads as we did in this extension. I spent several hours looking for great examples, so I hope I can please even experienced PPC specialists.
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Let’s start with some facts:
Callouts are 25 characters long home owner database and should help expand information about the advertiser.
You can add them at the account, campaign, and report levels (the lowest-level extensions will always appear first).
You can set when they should be displayed
You can add specific extensions just for mobile.
Up to 10 callout extensions can appear on a single ad. But in the top positions, only one ad will usually appear, and the rest will language stay: how to properly pack your suitcase? be out of luck. They can then appear on all ads below the organic results.
Why are they important? They can show a larger ad, they can improve CTR, the ad can be more prominent, but most importantly, more specific.
Include unique features,
Benefits, trust factors, or some reward options for customers (e.g. a 1000 CZK credit for new advertisers).
Use numbers: this will force you to be specific.
Don’t be afraid of special china phone numbers characters: like &, /, %, +…
Once again: be specific – this is really essential, as it will help you communicate more clearly why people should click on your ad (e.g. quality guarantee vs ISO certification).