Ecommerce, more continued evolution consumers are france phone number library seeking options that align with their personal health goals. One growing trend is low-calorie meal delivery, which offers convenience and customization for those looking to manage their caloric intake without sacrificing taste.
Giants like Nestlé are shifting their budgets to digital channels. During 2020, 47% of Nestlé’s total media spend was on digital channels, compared to 41% in 2019. Smaller brands must find their best fit distribution channels.
McKinsey’s new model for consumer
goods success, the research firm outlined four commercial capabilities CPG manufacturers must adopt:
Revenue growth management (RGM). CPGs must connect the levers of RGM (pricing, assortment. promotion, and trade investment) to the brand’s expansion and activation strategy.
Emarketplace management CPG players
must partner with developer teams to produce the right assets at POS and manage daily technical execution.
Omnichannel and D2C. CPG brands what inspired you to start your own business? will want to adopt the D2C business model to acquire customer data and germany cell number test new opportunities. They’ll also want to succeed at managing both online and brick-and-mortar stores, given the two- to three-percentage-point share increase online retail will gain post-pandemic.