“Consumers will continue to care Brands should more and more about the brands they are buying from, and will choose to croatia phone number library spend their dollars on authentic, purpose driven brands,” says Kate Flynn, CEO of Sun & Swell.
are genuine and use this as an opportunity to truly highlight all of the amazing things to happen behind the scenes, such as showcasing suppliers they are proud to support.”
Transparency and emotional connection
Relat to sustainable practices in food ecommerce is ingrient transparency. Not only for environmental reasons but for personal health too. Most Americans (94%) say front-of-package (FOP) food labels influence their food purchasing decisions, with nutrition fact highlights and ingrient-specific FOP labels being the most frequently consider.
Addition to those factors customers
are actively searching for local navigating legal and compliance issues businesses they support and trust, and those that offer same-day delivery or click-and-collect pickup.
“Customers are looking to support germany cell number brands that they connect with on an emotional basis,” says Eli Weiss, Director of Customer Experience at healthy soda retailer Olipop.