How do you get your customer’s attention with copywriting?
The stranger didn’t let up.
The sun burned from the sky and singed the last hairs on his bald head, but he did not give up.
With his left hand he hammered on the front door, with his right hand he abused the doorbell.
Nobody opened.
He walked along the house, peered through the windows and knocked on the panes.
Silence.
He ran further around the house into the garden and found a back door.
Then he saw a man sitting with his back to him, talking on the phone.
A glimmer of hope
“Open the door!”
No reaction.
The man on the phone ignored the intruder.
Minutes passed.
Meanwhile, the stranger was pounding on the glass door with clenched fists.
Without success.
The man on the phone did not let himself be distracted and simply continued on the phone.
But then the stranger indonesia email list called out something to him that he had not thought of in the scorching summer heat.
The man in the chair turned around abruptly and stared at him like a deer in the headlights.
Finally, the stranger had the attention of the man on the phone – his name was Dan Kennedy, one of the best copywriters of all time.
How did the stranger do this?
The answer:
The stranger called enter the world of online marketing with digital coach out something to him that Dan Kennedy couldn’t ignore. Something that was even more important than the customer conversation that he anhui mobile phone number list didn’t want to end under any circumstances – not even when a stranger was standing in his garden and had almost jumped through his glass door.