That’s how long it took him to chew through everything that could be even remotely relevant to his product:
During his research, he came across an inconspicuous subordinate clause, which he used as the headline for the most famous advertisement for a Rolls Royce ever published.
Another time, he sent his entire team to the Mercedes headquarters in Stuttgart to interview the mechanics and engineers of the new model.
For three weeks, they conducted FBI-style interviews and grilled those responsible until they had collected every last detail about the model.
Most copywriters suffer from the “LR syndrome” – but we’ll get to that in a moment…
In the second step of the AIDA formula, you have to arouse your customer’s interest.
Because the fact is:
One of the strongest reasons why people click on a headline is curiosity – not because they are interested in what you have to offer.
An example?
I’ll give you 5 examples:
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Do you notice something?
Curiosity is the driving force – and you have to transform this into a real interest in your product.
But you can only do that if you know these 2 factors:
Who is your customer and what does he really want?
What is your offer and what can it do for your customer?
Why you should know iraq email list your customer better than your spouse when copywriting
Let’s look at the first factor “customer” …
You have to know your customer and understand them. What do they want, why do they want it and
what is stopping them from getting it?
The easiest way to find out is to have a profile of your customer.
Is he biased in his decisions or does he make his decisions according to a certain pattern? (Example: engineers = exceptionally analytical)
Does he speak a and what makes them choose you over your competitors? special language or does he use slang (doctors, lawyers and even construction workers have their “own” language)?
Who else sells a similar product and how? (Your competition)
Who has already tried to sell something similar to your customer and how did this attempt fail or succeed?
By the way, this list is anhui mobile phone number list not mine, but rather from the above-mentioned Dan Kennedy. You can find it in his book “ The Ultimate Sales Letter ”.
Let’s look at the second factor “supply”:
Once you have identified what your customer wants, you can only arouse their interest with a suitable offer.