Here are a few examples of long-form content – that is, quite long advice articles:
1) The 30+ most important types of knives in the kitchen (online shop for kitchen knives)
2) Copywriting: The Ultimate Guide (Online Course Provider)
3) Painter’s fleece: A guide to the popular wallpaper (online shop for wall paints)
This form of long-form content is particularly effective when it comes to Google ranking.
Let’s remember: 90.61% of all websites do not get any traffic from Google.
Because they write small shit
A few tips here and there won’t help.
You have to write so usefully and in such detail that readers wonder why you don’t charge for it.
Sounds complicated?
I find it much more time-consuming to produce a bunch of content that doesn’t deliver results.
In other words:
If you think good content marketing is expensive, try bad.
So:
Your content marketing strategy should always be focused on benefits and solving problems.
Never on you, your product or your company.
On to the next canada email list step of our strategy.
Use your index finger to increase the results of your content marketing tenfold
A successful content marketing strategy has a specific target group.
If you don’t use your index finger, your reader will give you the middle finger.
What does that mean?
When I enter a room information on climate change and ask for help, those present either give me the bird, the middle finger, or the cold shoulder.
However, if I point anhui mobile phone number list my index finger at two people and say, “You two with the hat, please help me carry it. I bought pizza for everyone.”
Because I addressed a specific target group.
(This phenomenon has been scientifically proven. A “call to action” in a group achieves nothing. The psychologist Robert Cialdini explains this further in his book .)