How to Direct Your Customer’s Desire Through Copywriting
So, you know your customer’s desire?
This is how you direct the customer’s desire towards your offer:
Show your customer what makes your product different or better than the competition and why your offer is better.
Show your customer what benefits they will get when they start using your product and how it will make their life easier or improve their living conditions .
Prove to your customer that your product or service can actually do what you claim. You can do this using testimonials, studies or concrete facts .
Then we move on to step 2: channeling
Don’t talk about what your customer needs to do – show them what your product can do for them and how it will help them achieve their goals.
Eliminate all of your customer’s objections so that no fears, doubts, uncertainties or concerns prevent them from accepting your offer.
These 5 factors will help you direct your customer’s desire towards your offer.
But if you try to create a japan email list new desire, customers will run away – just like with George Brown.
By the way:
After World War II, people didn’t want “safe” cars that looked like tanks. They wanted pumped-up rockets under their asses, with paint and chrome that would attract envious glances from their neighbors.
When FORD understood this, they produced cars that probably had more horsepower than the 60-ton Russian battle tanks – and sales went up again.
But back to the AIDA flagship of the advertising industry
Your customer is hot for your product and his desire burns like the Olympic flame – but what now?
How do you use this get actionable insights to your marketing channels wth gretel energy to make your sales curve rise so agb directory high into the sky like John’s magic beanstalk that you can no longer see the end?