Copywriting Technique #6: What are others saying?
Copywriting Technique #6
Some people buy a product. Unpack it. Pack it up again and send it back.
Others go to Amazon. They click on a product and scroll until they have read all the 1-star, 2-star, 3-star, 4-star and 5-star reviews. Then they put the product in their shopping cart and before they click “buy” they watch 13 different reviews on YouTube.
The customer has actually already decided on the product – now he wants to have his judgment confirmed and know whether the product really does what it promises.
In other words:
They want to know what others say about it.
What does this mean for you?
Include testimonials in your advertising copy .
Show your customer how satisfied the people are who have already noticed your offer.
This “social proof” has a powerful effect on us.
Here is an example:
You have a toothache and urgently need to see a doctor. But you don’t want to go to “your” dentist because he did a laos email list bad job the last time you visited and is probably to blame for your pain. So you take out your iPhone, type in “best dentist near me” and Google spits out 2 search results:
Dr. Dentist (53 5-star reviews)
Which dentist do you go to?
The answer is obvious
Testimonials in your advertisement make you credible and you appear trustworthy.
So incorporate them into navigating legal and compliance issues your advertising copy and on your landing page.
By the way: If you agb directory are dissatisfied with the conversion on your landing page, then take a look here:
Reading tip: How to create a landing page step by step and generate 5000+ leads.