Unified Commerce brings together all of a store’s sales channels and activities, giving retailers the opportunity to improve the customer experience.
When retailers run their businesses from a single platform, they open up new ways to leverage data, manage orders and personalize the customer journey.
Find out how Unified Commerce makes shopping easier and more intuitive than ever.
What is Unified Commerce?
Unified commerce is a fully integrated retail system that allows retailers to run their businesses from one place. Unified commerce platforms combine sales channels , inventory management, order fulfillment, marketing, malaysia email list and other retail activities.
Today, shoppers often use multiple channels to make a purchase.
tokyobike: Unified Commerce in action
Independent bicycle company tokyobike faced a challenge that most companies dream of: people all over the world loved their products, users want well-designed emails that are easy but couldn’t open stores or find local dealers near every interested customer.
Often, customers would travel to a store to visit a tokyobike location for a test ride. If they decided not to make a purchase, they would leave the store with a business card, a list of bike specifications, and a credit card authorization form.
Now, when a customer test rides a bike but leaves the store without making a purchase, their shopping cart is saved and emailed to them – already in their inbox when they return home.
Customers who start their journey in-store can complete it online whenever they are ready, reducing the likelihood of lost sales.
With Unified Commerce, cyprus business directory powered by Shopify , tokyobike can step up its game to support customers beyond its retail space.
Unified Commerce vs. Omnichannel Commerce
A few decades ago, most sales took place in a physical store. Today, commerce happens everywhere—from websites and apps to social media and pop-up events .
As new commerce channels emerged, omnichannel marketing helped companies provide consistent brand presence and product information no matter where customers shopped.
Omnichannel tools continue to improve front-end consistency for many companies. However, they typically leave back-end systems disconnected. This increases the risk of data conflicts and errors and makes it difficult for retailers to offer flexible shopping options across channels.
Unified commerce builds on the capabilities offered by omnichannel commerce.