As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
More specifically, inbound marketing requires you to create remarkable content they’ll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters.
Clearly, conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads.
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What’s a conversion path?
A conversion path is the process by which Jordan Email List an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.
While not all conversion paths are identical and depend on the type of business they’re for, they have a few common attributes: a landing page, a call-to-action, a content offer or end point, and a thank you page.
Landing Page: A Landing Page Is A Specific Page On Your Website Designed
To collect a visitor’s contact information in exchange for a resource, like a course, ebook, or other product.
Call-to-action: a call-to-action is a section on a webpage or advertisement that persuades the visitor to act or do something. These can take the form of CH Leads buttons prompting website visitors to sign up, subscribe, or buy a product.
Thank you page: the thank you page shows your visitors that you appreciate them for taking a desired action. For example, a thank you page might appear after a visitor has signed up for a newsletter or filled out a form.
End point: this may be in the form of a content offer, which is any material or resource given to a visitor in exchange for their contact information, completing the conversion path. These materials could be guides, ebooks, courses or other products. For e-commerce, instead of a content offer, a conversion path may end in a purchase.
