Brands need to show their values
helen hay, general manager of cheddar, says you need financial rewards like events, cashback and loyalty programs. “[our research found] nearly half (48%) of gen zers are using a cashback program, and we expect that to rise next year,” he said.
Meanwhile, gocardless marketing manager emily jane shurie predicts that end-users’ need for relevant and valuable content will continue to grow in 2023. “With content that’s relevant, valuable, applicable, and easily digestible, you can build relationships as a brand that potential customers go to when they want more information,” he said.
Gartner predicts that by 2027, one in three companies that do not currently have a loyalty program will increase first-party data collection and build a loyalty program to retain high-priority customers. Of the 1,068 brands gartner analyzed in 2022, only 36% had a loyalty program. “as more companies launch or revamp loyalty programs, competition for customer attention and first-party data will increase,” said gartner principal analyst brad jasinsky. A cmo running an optimal loyalty program will make [customers] see personalization as an important differentiator in their brand’s approach.”
Understanding The Value Of Content Is Essential
Nathan rollins, cmo of lucid Suriname Email List software, recommends getting the messaging effect right. “loose targeting and lukewarm messaging may have worked in the past, but today they are not good enough. Digital marketers need to pay attention to detail to exceed past expectations, otherwise they risk plummeting results.”
Generative Ai Reshapes Engagement And Brand Risk
Another emerging technology that will revolutionize content, creativity and brand experiences is generative ai. Gartner predicts that by 2027, 8 in 10 enterprise marketers will have built dedicated content authenticity capabilities to combat misinformation and fake material. “the proliferation of generative ai and user-generated content will dramatically increase the CH Leads amount and variety of content brands need to monitor,” gartner said. Proactive reputation management is important, but in a polarized and high-speed environment, real-time, large-scale scanning of inaccurate or defamatory content is becoming increasingly difficult.”
Generative ai is also being applied to customer service and experience aspects through the generative pre-trained transformer 3 (gpt-3). “although it is in its infancy, digital marketers can benefit from intelligent chatbots and content creation at scale by adding this medium to their existing team infrastructure,” said zand. That means aligning it with your seo strategy.” “content is still important. Given this, gpt-3 will not completely replace human writers. Instead, gpt-3 can be used as a useful tool to save time in the creative process and also reduce costs with additional resources.
