The covid-19 pandemic has accelerated the shift to online shopping. This has resulted in innovative ways for retailers and brands to connect with consumers. That’s ‘live streaming’. This is a new way for consumers to shop in real time while watching live video.
Mousumi behari, head of digital strategy execution at avinos, says big retailers are eyeing shoppable livestreams, which new brands see as a unique opportunity to build awareness. Mentioned that there is
“this method allows you to leverage multiple influencers to reach a wide range of customers and identify the consumer segments that your brand can have the most positive impact on,” he continues. Once well established, the strategy can be modified to take a personal approach to consumers who resonate with the brand. For example, creating a more personal one-on-one feel during live streaming.”
In The Us, Department Stores Nordstrom And Macy’s Have Introduced Streaming To Shop
Established in china, thanks to the rapid adoption of new ways of buying and the success of alibaba in pushing new ways of commerce.
All of this shows that the e-commerce live Palau Email List streaming market is ripe enough,” said behari. “the pandemic has permanently changed not only consumer behavior, but also where, when and how they shop. With big brands like amazon getting involved in live streaming, the pace of adoption will accelerate even further.”
The Rise Of Social E Commerce
Whether this is a big trend or not, consumers are welcoming social platforms closer to the e-commerce landscape.
John blasakakis, head of organic search at CH Leads next&co, told cmo that the reason shoppable livestreams are so popular is that they eliminate the many steps needed to find products featured by influencers. Said it was because “It gives us instant access to buy these products,” he added.
According to vlasakakis, shoppable livestreams are a way to realize real roi on any social activity that previously had no roi. Everything,” he said.
But it’s still in its infancy, he said. “I would say best practice is an evolving process,” says vlasakakis. Brands and marketers have to be brave enough to jump in and be willing to learn quickly.”
Caroline gross, founder and ceo of smartzer, said the ‘shopable livestream’ trend is part of the pandemic, along with changing shopping behavior.
