Multi-channel consumers in italy are 31.7 million. But tv is still the
In detail. Live in the digital dimension to search for information on products/services (64%). Compare prices (66%) and locate points of sale (47%). They do not use the web for purchasing. Except in a very limit way. Why? 80% do not trust buying products that require Providing brands with useful indications for setting advance payment or that they have not been able to actually see/touch (78%). Or for which they have not been able to discuss with the seller (69%). Eshoppers. On the other hand. Not only on products/services (91%). To compare prices (93%) and to find shops (68%). But they buy online.
Access the web to collect information
Purchase on the web and take advantage of home delivery. 62% go to see the product in the store (showrooming) and then buy it on the internet. 38% choose asia email list the products online but then collect them in the store. After the purchase. 60% use the internet as a tool to receive support from companies or contact them: 50% use e-mails (same Providing brands with useful indications for setting percentage as 2012). 38% use the toll-free number (+7 percentage points compar to to 2016) and 31% the company pages on social networks (+ 13 pp). Furthermore. The percentage of those who do not take action in any way drops significantly (-17 pp). Multi-channel consumers increasingly casual in the
Digital agora christian centonze
Business solutions manager nielsenthe Research results confirm that in 2017 the number of users who make online purchases remains substantially stable. But the percentage CH Leads of those who. Once a week or more often. Made online purchases in the last 12 months has doubl (14%. +7 percentage points on 2016). “what changes significantly – explain christian centonze. Business solution manager at nielsen – is not only the frequency of purchase but the use of the internet as a relationship/sharing tool with peers and companies. 54% of eshoppers use the web to share feback and feback but also to review the products purchas (+2% compar to 2016): in detail. 5 out of 10 consumers when they are satisfi tend to share their level of satisfaction (50% ) and so do dissatisfi users (51%). For infoshoppers.
