One of the most frequent questions that every eCommerce store owner has to deal with is whether your online store is ready for free eCommerce shipping or not. Its answer might need a lot of discussions. Obviously, you want to offer the best services to your customers, but you cannot run into loss just for the sake of your customers. After all, you are here to do business and earn profits.
Whenever you are on a verge of deciding about getting free eCommerce shipping, you need to check whether it is feasible or not. It would be really silly on your end if you offer free shipping for a product that is worth only Rs. 50 or Rs. 100. The shipping will cost you a similar amount and it just does not make sense.
However, on the second hand, you cannot ignore the huge benefits that are rendered by offering free shipping. Psychologically, it triggers your customer to buy more products, as free shipping makes the overall difference in the final cost. Also, it makes Shipping On Your Store you stand out among your competitors. So, what can be done to initiate free eCommerce shipping in your store without any loss in your business? As you read further, you will learn some tricks to initiate the same and understand whether the strategy is right for your business or not. We have also shared the pros and cons of offering free shipping in eCommerce. Read on to find out!
5 Tips to Provide Free Shipping without Incurring Loss
Here are some tips to help you provide free shipping to your customers without adding much to your expense:
Set Minimum Threshold
Instead of offering free shipping on all products, you morocco phone number list can set a minimum purchase amount. This way you are at a lower risk of facing any loss. Also, you indirectly encourage your customers to buy more. For example, if you have set Rs. 1500 as the minimum purchase amount for free shipping, there are huge chances that a customer stuck at Rs. 1000 will buy products worth 500 or more, just for the sake of free shipping.
Selected Product Or Category
You can offer free shipping on selected products Shipping On Your Store or categories where your profit margin is higher. The higher margin can easily bear the shipping cost. Also, it will surely increase the sale of that product.
Promotional or Festive Offers
The festive season is the most productive season for any eCommerce store. If year-long free shipping is not your cup of tea, then you can always choose a certain time or festive season, where you can offer promotional offers of free shipping. Also, by offering free shipping promotional offers, you can witness a growth of around 15-25% in your sales.
Flat Rate Shipping
Although, this does not come under “free eCommerce shipping”, but opting for a flat shipping rate can yield good results. For example, you can fix Rs. 50 or Rs. 100 as the shipping rate for all orders.
Include Shipping Cost Within Product Cost
This is one of the last yet most commonly used tactics for attracting more customers. You can include shipping charges in the initial product Shipping On Your Store cost and then offer free eCommerce shipping. This way, you build you stand out among your competitors by offering free shipping within the MRP.
Pros and Cons of Offering Free Shipping in eCommerce
Let’s see the advantages and drawbacks of offering free shipping.
Pros of free shipping in eCommerce:
- Lowers Cart Abandonment Rate – It has been noticed that a large number of shoppers abandon their carts because of high shipping rates. As per a survey, 48% of online shoppers leave their cart at checkout best wordpress plugins in 2025 if they see any kind of additional fee, taxes or shipping charges. Free shipping can increase their chances of ordering items from your store.
- Builds Customer Loyalty – Shoppers look forward to shopping from stores that offer free shipping. Thus, it can lead to repeat purchases and build a loyal customer base. Providing free returns and fast deliveries can strengthen it further.
- Gives an Edge Over Competitors – As many businesses charge for shipping, you can get an edge over them by offering free shipping to your customers. It can act as an excellent selling point. It has been observed that 59%shoppers make buying decisions based on whether or not they are getting free shopping.
- Higher Conversion Rate – As your cart abandon rate goes down, you get an edge over your competitors and witness repeat purchases. This way your conversion rate will go up.
Cons of offering free shipping:
- Increase in Business Expenses – When you provide free shipping to your customers, you have to bear the cost on your own. This increases the business expenses and decreases the profit margins.
- Delay or Damage – In order to lower argentina numbers your shipping cost, you may look for budget shipping options. This may delay your shipments or even damage the goods in transit.