For people born before the 1990s, or those over 30, it was a challenge to leave books behind and start consuming content more quickly online. And that was because not everyone was aware of the infinite possibilities of the Internet.
And this transition happened gradually and, mostly, naturally. Before social networks , as we know them today, photoblogs, messaging software, webcam video calls … all became popular until YouTube .
You might be thinking: What does that have to do with anything? And I’ll tell you: EVERYTHING. Let me explain. What happens is that after the popularization of Youtube and social networks like Facebook , Instagram and Twitter and the creation of more functional smartphones, Digital Marketing has gained strength . Especially through videos uploaded on these social networks.
To give you an idea of the extent of the information and its reach, Facebook has around 1.13 billion active users daily (Statista, 2016) and of those, 76% use their feed to find relevant content (HubSpot, 2016).
Instagram has around 500 million active monthly users (Statista, 2016) and according to data from the social network itself, more than 95 million photos and videos are shared every day by its users.
If you’re still not convinced about how important it is to include video and social media in your digital marketing strategy: 90% of all marketing professionals indicated that their social media efforts generated more exposure for their business . (Social Media Examiner, 2015)
But, in order to be successful in your social media strategy, you have to produce relevant and engaging content so that you are not just one of the millions of videos on the Web. And for that, in addition to talking about topics relevant to your audience, you have to know how to edit your videos .
There is no need to despair if you are not an expert on the subject, in this article we will present you 6 applications to edit videos that can help you in this task and most importantly: You can do it from your cell phone!
Come on?
6
Now that you know a little about the history macedonia mobile database and importance of videos in the Content Marketing strategy , below we will present you with application options compatible with Android and iOS.
1- Premiere
One of the main and most popular applications for Android stands out for its ease of use. Premiere makes your videos look professional. You just have to choose your clip and the music to edit a simple video. But, if you want something more elaborate, the application allows you to add transitions, effects, reorder the scenes. It is also available for Mac and it is very easy to share from the application to Youtube or Fabekook, for example.
2 – FilmoraGo
The app is free, available for Android and iOS, and has no watermarks. It has in its tool settings, many layers, graphic effects that can help you customize your video the way you want. In addition to this, the app has a virtual assistant that sends you suggestions to make your project even better.
3- KineMaster
This is an app option available for Android and 5 best apps and tools to keep track of your passwords (2023) iOS. It is a professional video editor that supports many layers not only of video but also text and images; it has effects, transitions in its tools and you can preview any edit. You only need the camera and microphone of your cell phone to record videos and edit them. Simple as it should be, without many devices or complications.
4- iMovie
The app is available for iOS, has a simple to use interface, allows you to edit photos, videos, record voiceovers. Also, it has a tool to change the speed of the video – speed up or slow down. You can share your videos on social media or via email. It is a free app and the best thing is that it doesn’t have the annoying watermark.
5 – Viva Video
Viva Video is available for Android, iOs and Windows Phone for free. It has many tools available so you can edit your video the way you want. Beyond transitions, it has about 200 effects and stickers . Its interface is very simple to use even for non-experts. It has a selfie effect available that automatically optimizes lighting.
6 – Clesh Video Editor
Clesh Video Editor is a video editing app available for Android. However, it has a feature that can be very useful: It edits videos through the cloud . And the wonderful thing about it is that you can stop your editing and pick up where you left off . Fantastic, right? It has zoom, effects, transitions, speed change, etc. in its tools.
Concluding
Well, it is important to keep in mind that the possibilities of Digital Marketing are endless, especially when it comes to social media. Of course, there are paths that one can choose or not.
But the main thing is that you have your ar numbers objectives very clear , that you make your strategic plan very clearly and that you maintain a routine to implement it.
The aim of this article, rather than presenting you with some applications that can help you edit your videos in a very simple way before publishing them, is to make you reflect on the potential of social networks and also on the role of videos in the Content Marketing strategy.
If technology offers us so many possibilities, there is no reason not to use it to benefit your company, right?
And what do you think? Do you have any questions or suggestions? Do you know or use other applications? Well, leave us a comment, your opinion is very important!