Google is launching new features to promote more sustainable travel. This is a welcome development! given that interest in sustainable travel has tripled over the past three years! according to the digital champion! which is going to offer more options in Maps to promote less polluting transport.
In the future! Google Maps will increasingly highlight public transport and walking routes when their duration is similar to that of a car journey. This is a commendable initiative! but it remains to be seen whether it will be enough to encourage users to change their travel habits.
And for electric cars
In the coming months! Google will therefore introduce new features for electric vehicles! according to this text. While these improvements can make life easier for owners of such often pachydermic vehicles! they will not solve the underlying problem of producing and recycling batteries! in particular. And we’re not even talking about the energy needs of such vehicles.
Furthermore! Google Search and Google Flights are being employment database improved to suggest the least harmful travel options for the planet to their users while highlighting the CO2 emissions produced during such journeys. Here again! while this is a positive step! it is important to note that air travel remains an excessively polluting mode of transport.
For Earth Day?
Nice. But let’s remember that Earth Day will be celebrated next Monday and that a look at Google Trends data reveals that climate change is more of a concern to the Swiss population than ever before (even if some votes leave us perplexed on the subject…). Moreover! it is essential to move from concerns to concrete actions to combat global warming.
In the end! Google’s initiatives to promote more cannibalization is harmful sustainable mobility are encouraging! but they are only part of the solution. It will take strong political will (and therefore citizens) and a mobilization of all cyprus business directory actors in society to change our habits in order to limit the effects of climate change….
Xavier Studer
Aggregated Google searches are a Google Maps will promote good indicator of the topics that concern Switzerland. An analysis of the figures shows that climate change and sustainable development are becoming increasingly important.