In today’s article, we will talk about how to influence the psychology of a website visitor and activate the buyer mode in him.
So, what should you do within your online store to increase conversion and expand the bottleneck in the sales funnel? I offer 7 effective ways to activate customers:
1 Pretend the deal has already taken place
It may sound strange, but this method is effective. The idea is that on the product page we construct texts as if the person has already purchased the product. That is, we exclude all sorts of “if,” “when,” and other vague words. Write in the present tense, not the future. For example, instead of “if you buy this tent, it will provide you with a comfortable night’s sleep outdoors,” write “the tent is warm, cozy, and protects your sleep outdoors.”
NB The trick of the method is that by creating the illusion of ownership of a product in a person’s head, it is easier for us to activate him to buy. This is due to the fact that we value what belongs to us more than what they are trying to sell us.
2 Use the herd instinct
All sorts of “social proof” like customer reviews, blocks with bestsellers, and Facebook and Vkontakte widgets — all this appeals to our spam database herd instinct, the subconscious desire to follow the crowd. When we see that a product is approved by thousands, that other people use it and are happy with it — we are ready to buy.
NB Using special designations near the product in the style of: “Choice of millions”, “Bestseller”, “Approved by buyers”, “Bestseller”, “Popular” you can cause an irresistible desire in site visitors to join those who have already purchased this hit. And this is a direct path to conversion!
3 Show that time is running out
Nothing activates us to buy more than the fear of not having time, of missing out on an opportunity. By implementing such an element as a b2b phone list countdown on your site, you will spur visitors to buy by creating a feeling that if they delay making a decision, they will simply miss out on a profitable chance.
NB If you need to sell out some product faster, or to boost demand for unpopular items, implement elements that create the effect of time expiration. You will be surprised by the results!
4 Create a scarcity effect
Not only can time run out. The product can run out. The USSR was great at manipulating customers with shortages and creating a stir around From hobby to business in 9 easy steps products that we now disdain and take for granted. And our parents were ready to pay a pretty penny for them!
NB Implement elements like “Limited stock”, “Limited edition”, “Hurry! Only 10 left” into your online store and you will see how scarcity motivates people to buy.
5 Provide a safety cushion
There is such a concept as “the pain of payment”. This means that we do not really like to part with our money. In order for this “pain of payment” not to become an obstacle between you and a potential client, it is important to show him that he does not risk or lose anything, but on the contrary, he wins. This can be achieved by providing free extras to the product: delivery, additional little things. Guarantees also act as a safety cushion: the possibility of return if the product does not fit, for example.