Come up with bundles of products that are beneficial to you, and sell them in sets. Be sure to indicate that if the products are purchased separately, the total amount will be such and such, and in a set it is significantly cheaper. Be sure to show the amount of savings both in percentages and in monetary terms.
NB Don’t make sets out of junk. These should be products that are useful to the customer and complement each other, such as “camera + lens + flash”.
6 Cross-selling
Has something in common with point number 5, only in this case we do not sell in sets, but offer additional (related) products separately to gambling data india the main product. For example, a person wants to buy a computer, we offer him a monitor cloth, headphones, speakers, a chair. I suggest you read more in the article”How is it done? Cross-selling in an online store”.
5 Together is cheaper
This technique is quite common in the Western market. And it benefits not only your profit, but also your image. The point is that you involve your clients in charity. For example, you help an animal shelter. You associate certain products with this activity, attracting clients to help – a certain percentage of each purchase goes as a charitable contribution.
NB It is natural for a person to b2b phone list help his neighbor, he experiences a feeling of increasing his own importance from this, so you can safely try such activity in your online store.
8 The Trap of Relativity
Offer a product that is more profitable for you to the client. Show that it is more advanced, faster, trendy, useful, beautiful, smart – in general, that it is much better than the one the client plans to buy. To do this, lure the site visitor into a “relativity trap” (that is, add a decoy product, compared to which your offer seems simply amazing).
Let’s say: the client is on the product page A, but you need to sell product B. We introduce the bait -B, that is, a worse version of the product you need. Since a person tends to compare similar options, his mind will reject it immediately, and since option B is much better than -B, the client will buy exactly what you need. Read more about this technique in the book”Behavioural Economics”.
9 Pages of Gratitude
Many online store owners underestimate the 12 best ideas for the million dollar business the power of the “Thank you page”. And they should. I have already written a lengthy article aboutHow to use them to increase conversion, I recommend reading it to anyone who wants to make their website more effective.
As for increasing the average check, with the help of a thank you page you can skillfully remind about additional purchases, offer to participate in a charity event, offer to buy everything in a set – in general, do everything that I listed above.
As you can see, there are many waysmake your own online storeand online business more profitable. And now, after reading this article, it’s time to start acting.