The explosive growth of disney+ (walt disney’s streaming service) has added a ton of data. Currently, disney as is providing advertisers with more than 1,000 user segments built on top of this data. But with great power comes great responsibility. In other words, disney had to find a new approach to data governance to keep user data and privacy safe.
In october 2021, disney as unveiled a new cleanroom data solution built with habu, infosum, and snowflake. According to the company, the data cleanroom is a place where partners bring together data under defined regulations for joint analysis.
Disney as’s vice president of viewer modeling and data science, dana mcgraw, said disney’s relationship with its customers serves as a beacon for everything disney does with data. “the way we engage with our customers (e.G. The data cleanroom) and the content it generates is what makes (disney’s) advertising offerings so compelling,” he said. It is important to improve it,” he explained.
Cleanroom Solution Is A Way For Brands To Access Insights About
The viewer and what they want to advertise Faroe Islands Email List through disney, without ever exchanging data with disney,” said mcgraw. According to him, the clean room solution is based on snowflake data cloud’s data sharing technology, private data exchange platform, security function, and secure join function.
Lisa Valentino, Senior Vice President Of Customer Solutions And Service Support For Disney As Said
From a data perspective, snowflake’s data cloud not only provides all the security features to the data disney owns (insight, activation and measurement are in high demand in the market). Viewing) allows you to do interesting things with viewer graphs and other datasets, client data, and other third-party datasets.”
He went on to say that many of disney’s CH Leads customers connect their first-party data with disney’s data in clean rooms to derive insights for pre-planning. Insights for pre-planning are an essential resource for tv executives, major advertisers and media gatherings, as they are used by marketers to buy ad time “Up front” when the critical ad sales season begins.
Valentino plans to share insights and best practices related to working with data in cleanrooms over the coming months.
This single copy of data also provides flexibility and scalability in prioritizing workloads, allowing disney to seamlessly support business intelligence (bi), analytics, data science, and machine learning teams, while allowing data engineers to access data from multiple sources. It helps minimize the time it takes to tune, configure, and build data pipelines to deliver data.
