The direct-to-consumer (D2C) industry in ghana phone number library the consumer packag goods (CPG) space is just getting start
D2C selling is using social mia
to make those sales—i.e., social commerce. In 2022, social commerce sales in the US have been estimat to be $51.8 billion and are expect to increase by 180%, to $145.2 billion, by 2028.
These figures are due to the introduction of in-app shopping functionality to popular social mia platforms such as Facebook, Instagram, and TikTok since 2020.
Even within those two years, advancements in shopping features have improv, including the ability to “shop” through posts (where the brand has tagg a product from its shop in the photo or video).
The BLK & Bold coffee brand also uses cheers to vera this strategy to attract more customers and increase online sales:
This method allows customers
to buy from the brand without germany cell number having to leave the social mia platform (which introduces friction and increases the likelihood of abandoning the sale.