3 strategies to stay close to your customers
To cope with the unprecedented context generated by the COVID-19 pandemic, it is essential to rethink marketing actions and maximize […]
Digital Marketing
Digital Marketing
The key to effective smarketing
It is true that no one can guarantee that each of your leads will become a customer; however, within all
Digital Marketing
Marketing teams in smarketing processes
Let’s go back in time: traditional business models form a company and divid it into departments. These areas work together
Digital Marketing
8 business communication strategies you should know
Communication is a fundamental part of our daily lives. It is also a fundamental part of a company. And this
Digital Marketing
Lead magnet: 11 ideas that boost your growth
The problem is that it can take a lot of time and energy to produce them. Podcasts, online courses, video
Email Marketing
Email security is an important part
Of any content marketing strategy as it ensures that sensitive data and . Customer information is kept safe. An email
Email Marketing
Verifying their authenticity and have them use
Data, they . Can use it to compromise the security of your accounts or pass it on to . Others
Email Marketing
Senders list do not open the message
Even if it contains a word file attachment . Or looks like an invoice from a vendor that supports your
Email Marketing
Is a/b testing in email marketing
Testing is a marketing experiment in which you . Send two different variations of an email (variants a and b)
Email Marketing
Email them it is also the determining factor
Able to capture the attention of your target . Audience. Therefore, it is important to make sure that it has
Email Marketing
Funnel the way to retain existing customers
Is to keep them engaged. A/b testing allows . You to identify strategies that will increase your interactions. You will
Email Marketing
Target audience it simply saves your money
Product is and you want to give a discount to your customer. A/b testing can . Help you choose a