Google has been heavily criticized for its recent advertising practices. But why exactly? Let’s take a look at that part here. Ask yourself four questions that will help you determine whether these accusations are appropriate or inappropriate. First, find out what exactly is going on and how you got to this point.
Google’s recent advertising fiasco began with the collapse of digital cookies. Yes. Google has abandoned its old practice of using the tiny (and delicious) bits of data (cookies) provided by websites to figure out a user’s interests and then show you ads tailored to them. This is because web cookies contain a lot of sensitive information, remain there for a long time, and are difficult for ordinary users to understand and control. So last year, google launched floc, a system that replaces ad-oriented cookies.
When You Open A Site Containing AdvertisementsThe Topic System Sends The Site Three Topics From The User’s Latest
Personally, flock, which I see as an Gibraltar Email List abbreviation for ‘fury-generating load of confusion’, was difficult and complex. And almost immediately after it was released, it was criticized. So google recently presented another idea for the future of online advertising, ‘topics’.
No One Can Know Your Identity Or Other Personal Information
Aside from being a less confusing name than flock, ‘topic’ provides settings that are understandable to the average user. The idea is that when a user CH Leads browses the web, the browser explores general topics that seem to be of interest (do you get it?). These topics include broad categories of information, such as fitness and travel. Topics are created on the local machine and stored for three weeks before disappearing. The way it works is surprisingly simple.
Algorithms utilize these three themes to instantly select advertisements that are relevant to the user and match their current interests.
