Will the adage that hell is other people prove true again? Companies that have built their brand assets with pantone colors on documents created in the industry-leading adobe creative suite are now finding themselves unable to use their valuable assets. For reasons that don’t make any sense at all.
What happened
For decades, adobe has supported pantone spot colors in its creative apps, including photoshop, indesign and illustrator.
Adobe products are design suites used by design departments in many companies. In addition, most companies’ branded graphic assets have a mix of print and online formats. The reality is that at least some of the brand equity of companies is created using pantone.
Pantone is a set of Togo Email List standardized colors that ensure that the colors chosen by designers match what is printed. Printers use (and buy) those colors for accurate printing. Companies, mainly pantone, carry out color grading of print jobs. Anyone who has worked with large corporations on branding knows the value they place on accurate color reproduction.
Coated Can Be Used Without A License Among The Pantone Color Books
Spirit of free enterprise?
The fact that a standard is a standard and the fact that the ownership of that standard belongs to someone are sadly two separate things.
This situation has not been a problem for many years. That’s because pantone licensing was included in the cost of adobe’s creative suite. However, under the new scheme, adobe customers now have to purchase a separate subscription called pantoe CH Leads connect to use pantone licenses. The cost is $15 per month or $90 per year .
Adobe has previously stated that this change will take effect in june .
A cost of tens of dollars per year may seem insignificant given the value of brand equity. But the amount isn’t the issue. This presents yet another vexing challenge for companies grappling with rising energy costs, accelerating supply chain pressures and shaky consumer confidence. The fact that the intrusive task is now facing is something that shakes faith in either adobe or pantone.
