Copywriting is selling with written words.
In German: advertising copywriting .
Back then I always asked myself: Why is it called that in such a strange way in English?
Do copywriters simply steal and copy their texts?
Of course not.
“Copy” in this context means:
a) Text to be printed (i.e. copied) in the newspaper.
b) Text for printed advertisements such as posters, flyers or magazines that are to be copied.
Say:
The text is intended to be copied and distributed many times – that’s why it was called “Copy”.
And that’s why it’s called copywriting today – even if the text is no longer printed.
By the way:
Images, design india email list elements and buttons are not part of copywriting – that is the job of the designer.
Copywriting – Meme – You can’t just…
Ideally, the copywriter and the designer work hand in hand to achieve the optimal result.
So, the term has been clarified.
Let’s go further:
What is the goal of copywriting?
The best copywriters and advertising men of all time will give you the answer:
Rosser Reeves – who inspired the series “Mad Men” – wrote in his book:
Rosser Reeves on Copywriting
“Do you want some shiny pictures that copywriters can frame? Or do you want that goddamn sales curve to stop falling and start rising again instead?”
David Ogilvy wrote:
“I don’t want you to call my ad ‘creative’, I want you to buy the product.”
And with that we have defined the goal of copywriting:
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If you are now thinking:
“Oh yes, I want more sales. But how does this copywriting work?”
Then here comes the answer:
The universal 4-step formula in copywriting
May I introduce:
The formula that ready to reboot this pc helps you structure your advertising text correctly: AIDA
It stands for:
With the AIDA anhui mobile phone number list formula in your copywriting, you simply sell more.
This formula has been around in the copywriting industry for decades – and yet it still works because it is based on timeless psychological principles.
And how does this AIDA formula work?