You’ve found your target audience, refined your brand message, and chosen the right marketing channels. Now it’s time to write the perfect call to action to convince your customers to interact with your services and products.
A convincing CTA in the shop can increase the conversion rate of your online shop.
Below, learn how to write more effective CTAs and see 15 ecommerce CTA examples.
What is a call to action?
A call-to-action (CTA) is a button or link on a web page that prompts users to perform a specific action. It plays a crucial role in guiding the user journey, spain email list driving conversions, and achieving business goals. Examples include buttons such as “Buy Now,” “Sign Up,” or “Learn More.”
CTAs in e-commerce inspire users to engage with products or encourage them to learn more about a brand or service. Retailers use CTAs in-store to convince shoppers to continue the customer journey and take actions such as making a purchase or subscribing to a newsletter.
What types of CTAs are there in shops?
CTAs vary depending on the action you want shoppers to take. Typically, there are three types of store CTAs:
Buy now
A “Buy Now” call to action prompts shoppers to complete a purchase, email security is an important part making it the most aggressive CTA type. The goal of this CTA in the store is to place relevant offers in front of shoppers that motivate them to complete their purchase.
Shop now
A “Shop Now” CTA invites customers to browse the product collection. This type of call to action is a good way to reach an audience that may not yet be familiar with your brand.
For example, anhui mobile phone number list a “Shop Now” CTA shop button makes more sense than a “Buy Now” CTA for an Instagram campaign for shoes. This gives potential buyers the freedom to explore your collection without feeling pressured to buy right away.
Learn more
According to marketing experts, shoppers need to interact with an e-commerce brand about seven times before they decide to make a purchase.
Strategic CTAs help engage customers who are unfamiliar with your company and invite them to engage with your product, brand, and values.
How many CTAs should be included in marketing content?
For email campaigns , it’s best to use just one call to action. A single CTA keeps the message focused, improves readability, and makes it easier to analyze. In a blog post, you can add a secondary CTA shop button. For example, in addition to asking readers to buy your product, you could ask them to download an e-book, read a complementary blog post, or sign up for your email newsletter .
An important part of optimizing a call to action is A/B testing new CTAs on your website to find out which ones work best.
How to write a CTA for shops?
You can create effective CTAs by using active language, considering the customer journey, and placing your call to action above the fold. Here are some techniques:
1. Consider the current stage in the marketing funnel
A marketing funnel describes the journey customers take from their first encounter with your brand to purchase and beyond. Funnel stages represent your interactions with customers and define their needs at each stage of the relationship.
The goal of planning the funnel stages is to outline the path to conversion. CTAs encourage the appropriate action at each stage of the funnel.
A marketing funnel essentially consists of three parts:
- Top of the Funnel (TOFU): The awareness phase in which people learn about your product.
- Middle of the Funnel (MOFU): The phase of interest and decision making in which solutions are sought.
- Bottom of the Funnel (BOFU): The action phase in which the purchase decision is made.
Knowing which funnel stage a web page or ad is intended for will help you choose the appropriate call to action.