Customer Focus Generating sales and prospecting clients may seem like unlikely tasks in times of crisis, but there are still ways to navigate difficult times without getting lost along the way. This applies to all areas. Including insurance brokerages. The answer to this quest lies in focusing on the customer .
More than ever, difficult times require the customer to become the center of all your company’s actions. You need to understand what they want and need. Taking into account the reality in which they are inserted. Delicate but firm approaches are especially necessary now.
One way or another, everything comes down to customer service. Whether in person or online. Since most contacts are currently being made. Consumers still require a positive experience to trust your product. In the case of insurance, credibility is doubly important.
Generating good leads through customer focus
Focusing on your audience results in qualified leads . This means that, more than attracting new people to learn about your business, you help them switzerland telegram data move forward in the sales funnel and get closer to closing a deal. This is just as important as retaining the customers you already have!
Below are some tips on how to ensure that your customer service focuses on the customer and increases the chances of qualified leads.
Evaluate and segment
responsibility and apply this thinking to word-of-mouth service.
Even if your product is the same for several customers, it is also interesting to adapt the proposals according to the groups. When reaching the individual level, try to make personalized offers, following what you learned from the lead up to the point of contact.