you need to know how to extract useful information for seo in all phases of a web development project, from prior conversations with the client to feedback from users who convert, including data from analytics and other tools such as web usability tests.
for web usability testing will
allow you to take the results to another level, generating very useful information for those responsible for usability and conversion, as well as for other profiles within online marketing, such as search engine optimization.
If, in addition, a meticulous selection of “target” users for the tests is carried out (potentially real customers of the brand), it will always tunisia phone number library provide an “advantage” compared to the cold and aseptic data from keyword researches based on online tools.
Keyword research and web
analytics offer data based on a much larger volume of users, but in the case of web usability tests, the information is 100% valid. Web analytics
Personally, I am passionate about the have you noticed the option latter, web usability .
It is a discipline to which i have dedicated a large part of my day for quite some time.
In fact, i think it defines the path that we seos have been taking throughout all these years: “ from traffic to conversion ”.
For a web project manager, mastering contact lists both disciplines is essential and largely ensures achieving the business’s online objectives.
It is also important to understand all sides when the usual designer vs. Technician war breaks out during the development process.