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Digital Transformation: How to Prepare Your Marketing Team

Digital Transformation is already a reality. And as we have already said, companies have less than two years to adapt to this new scenario or risk being left out of the market .

This becomes even more urgent when we look at the numbers: a recent survey by Smart Insights found that currently only 30% of companies have their processes already underway. And only 31% plan to start in the next year.

In other words: the longer they take

The more space the competition occupies in the market, in the hearts and minds of customers.

It is important to understand that your company will not be ready for Digital Transformation overnight.

There are a series of steps and stages that need to be thought out and structured – and one of the main factors in this process is your team of collaborators.

Therefore, it is essential to prepare your team for

Digital Transformation as soon as possible – and cambodia telegram data this article will be very useful in this process.

Select the project starting point
Knowing where to start can be the difference between success and failure in this process towards Digital Transformation.

Changing the entire company all at once may not

Be feasible. Many of the actions require a high why double confirmation is necessary level of investment in professional training. The new acculturation of the entire team also requires time and investment. Always keep in mind that some people will always be more resistant to change.

Defining which area within a large company can show the most results with digital intervention seems complicated. With this in mind, researchers from MIT interviewed around 150 executives from 50 companies in different sectors on the subject. The results pointed to three strategic areas:

Customer experience,

Operational processes,
Business models.
The first point is the one that requires the least uae cell number costs to be operationalized and can be put into practice quickly.

A good way to do this is to use social media to understand and improve your customer experience. The benefits of this action are very significant for the future:

Keep up with the competition,

Monitor brand goodwill ,
Create and make available a complete FAQ on your website (making life easier for consumers and optimizing the time of your customer service team),
Maintain a closer relationship with the customer, in line with their new consumer behavior .
Another possible start is in your daily routines. Today, it is possible to integrate your team and the client into a single timesheet, working on a single file in the cloud. This helps to avoid duplication and facilitates the flow of information.

There are also task organization tools, such as Wrike and Basecamp

They provide an overview of the status of each task and notify everyone involved of each update. This way, the process becomes more transparent and agile at each stage.

When it pays to outsource to speed up Digital Transformation
The key point here is expertise: how many people on your team have the necessary knowledge to carry out this process? And how much time and investment would it take to train them?

Here we have separated four main areas

That can leverage your company’s Digital Transformation if they are outsourced:

Content : content marketing is essential in this process . And in all formats: articles, social media posts, videos (especially for Inbound Marketing ),

Social Media Consulting :

Setting up your company’s digital strategy and managing social media may seem simple. But it requires expertise, not only in the features of each platform but also in the use of language and daily routine. A response given incorrectly on Facebook, for example, can require a lot of effort and investment to be reversed.

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