Transformation on marketing and sales The impacts of digital transformation on marketing are continually changing the way companies interact with their customers and complete their sales processes. And companies that have not yet understood this run the great risk of losing market share and disappearing in the face of competition.
If you find this diagnosis somewhat alarmist
Remember how companies that failed to keep up with market trends had to close their doors. And the giant Blockbuster is a good example of this.
A craze in the 90s, the company was sovereign in its segment for a long time – until its business model was overtaken by new technologies and the new way people consume .
This is such a plausible reality
That it has even become the subject of studies: data released by the John M. Olin School of Business at the University of Washington showed that approximately 40% of current Fortune 500 companies in the S&P could close their doors in the korea telegram data next 10 years for failing to adapt to the new rules.
And if you don’t want your company to follow the transformation on marketing and sales same path, the time to act is now. And this article can help you in this mission.
Digital transformation in marketing: what changes?
We can answer this question with just a good user experience (ux) one word: everything.
The changes in digital transformation in marketing impact the most diverse fronts not only of your company, but of your competition as well.
Whoever is faster in this race will guarantee
More space and opportunities with customers and, consequently, generate more conversions and revenue .
Consider the relationship between traditional uae cell number retail and e-commerce. Many large retailers have delayed their entry into the online transformation on marketing and sales retail world because they believed it would “steal” sales from their physical stores.
This is not an unfounded fear:
It is indeed a reality. However, an unavoidable reality. And since this is the rule of the game, you must agree that it is better to be cannibalized by your own company than by a competitor, right?
So, no matter what the sales channel is, the end result is an increase in your revenue. You need to understand that people’s consumption habits have changed – and your company needs to change along with them if you want to continue doing business with your customers – and the new ones that are yet to be won.
How your company can put digital
Transformation into practice in marketing
The major change in scenario generated by the digital transformation in marketing is the plurality of options that your company has to generate solutions and relate to your customer – potential or converted.
Social media and new platforms have made it easier for companies to communicate with their customers. And consumers increasingly expect interactions that show that brands are paying attention to them, their pain points and needs .
And, most importantly, that these companies are ready to provide the solutions they need. The emergence of inbound marketing itself is a market response to this.
Companies are increasingly seeking
consumers in their comfort zones, in an absolutely proactive communication and sales model .
Omnichannel: total focus on the customer, wherever they are
The concept of Omnichannel illustrates this point well, as it involves your company’s ability to ensure that the shopping experience accompanies transformation on marketing and sales the consumer regardless of the device they use. And to convert the sale – regardless of the platform.
And how does this work?
By creating a system that allows the customer to see your product or content on their smartphone while they are commuting to work. That is available while they are accessing their social networks. That the products they left in the e-commerce cart on their desktop because they went to a meeting are there so that the purchase can be completed when they are reminded by your email marketing .