According to the latest data, there are more than 25 various industries that ICOs take part in. Most of the interest is centered around technologies, butv ai: gemini lands laterally in gmail  fields like health, tourism, or energy also attract ICOs’ attention.

Source: Statista

While an ICO is a tempting endeavor for both startups and incumbents, it takes a lot of wits and hard work to launch a successful ICO.

So, read on to learn how to launch an ICO that helps you reach your business goals and make it out safe in the Wild West of ICOs.

What is an ICO?

First, you might be asking yourselves, what is an ICO? So, let’s answer that question. An ICO — aka Initial Coin Offering — is IPO on steroids. Only instead of equity in a company, investors get digital tokens. Because of that, ICOs also often go by such names as token offerings, token crowdfunding, etc. These token generation and distribution events happen on blockchains, and anyone holding bitcoins or ether can buy crypto-tokens during the ICO.

A token usually provides access to the product that the company seeks to bring to the market after raising funds — as a utility token. Or a token  bz lists can also serve as a digital representation of some material or virtual assets — as an asset-backed token. Finally, cryptocurrency tokens function as a global medium of exchange.