In the world of retail, every business has SKUs. Usually consider! an internal reference code, there are, in fact, a number of benefits to supporting ecommerce SKU search on your customer-facing website.
To understand the importance of ecommerce SKU search, you ne! to start at the very beginning…
The difference between UPCs and SKUs
It’s easy to confuse UPCs and SKUs, but they both serve a unique purpose for your business. Here’s a quick and easy way to tell the difference.
Universal Product Code (or UPC as it’s commonly known), is exactly 12 numbers long and qatar email list includes a barcode for scanning. UPCs are universal, meaning that if an item is being sold at different retailers, the UPC will always be consistent.
Stock-Keeping Units (or SKUs) are creat! by the seller to keep track internally of products for sale and are alphanumeric codes only decipherable within your business.
A SKU consists of a series of numbers and/or letters that correspond to each product in your catalog. SKUs are instrumental in keeping track of all your products and inventory accurately, and can help you understand your business in so many other ways.
With these unique alphanumeric elements, you can create a specific code that informs you of each item’s size, color, price, brand, type, and other attributes. These SKUs are creat! by you, the seller, so there are no set rules to follow, the format just ne!s to be standardiz! for cuba leads all products in your store.
For instance, if you’re selling men’s shoes, the information includ! in the SKU could be:
Brand
Size
Color
Why is ecommerce SKU search important?
Both retailers and wholesalers should consider having a “search by SKU” option on their ecommerce accounting: a beginner’s guide for 2024 website. It’s particularly helpful for customers who might be re-ordering the same product(s) over and over, or customers who want to search for something they saw in a catalog that lists the SKU.
Having ecommerce SKU search capabilities allows these customers to specifically go to the item (in the exact size, color, brand, style, etc.) that they’re searching for and place their order without having to scroll through all the items on your site, or even a particular category.
It saves them the virtual legwork of having to search through all the product variables they don’t want.