A shoe rack made of 2 planks and 4 bricks is a prime example. However, this often happens in the it field as well. The technology used as a stopgap becomes a permanent solution contrary to its original purpose. A prime example is third-party cookies.
Third-party cookies, which today users are reluctant. To accept every time they visit a website and painstakingly selected. In their browser settings, were originally created to simplify web use. This is because it is obviously a big advantage. If the products you put in the shopping cart of the online shopping mall remain. Intact even if you visit them again a few days later.
Howeverthe Added Value That Cookies Provide Is Being Misused
Based on cookie information, it is being Timor Leste Email List us to show advertisements to a group of users who have shown interest in a specific product. Advertising on the internet can work without cookies, but without cookies, predicting which audiences your ads will reach and what conversion rates will be much more expensive.
Cookies will not disappear completely. Since the function of cookies is already well known, they will continue to be used unless it is related to privacy. Third-party cookies collect and share user data, which is why post-gdpr regulators have come to the fore, presenting annoying warnings to website visitors. Marketing managers may be overestimating the importance of cookies, but many users block third-party cookies anyway. Additionally, web browsers like safari and firefox have for some time blocked third-party cookies by default. It is estimat that more
Than Half Of Web Traffic Is Already Flowing Without These Cookies.
Third-party cookies were of special interest because the web does not inherently support a linear customer journey. Third-party cookies also allow us to follow CH Leads customers off our website. However, it is not only cookies that provide this possibility. With artificial intelligence big data/analytics. And modern identity solutions, much better results can be achieved. Unlike third-party cookies, these solutions were built for this role from the start. And are not stopgap measures.
