As we’ve said, a single opt-in can help you grow your list quickly, Facilitates list maintenance but it’s not the best way to ensure a high-quality subscriber list. In fact, when subscribers are aske to opt-in, they’re actually doing you a huge favor: they’re letting you know that they’re very, very intereste! And you want your list to be made up of people who are legitimately intereste in what you have to say.
Reduces the number of emails that end up in spam
The downside is that if people are half-engage or not engage at all, they are more likely to mark your emails as spam . Given their poland phone number library lack of engagement, they may mark your emails as spam without even thinking about it, which can negatively impact your sender reputation and send your emails to the spam folders of even your most dedicate subscribers.
Another key benefit is that it eliminates invalid or fake email addresses . If these types of emails are adde to your list, your the 13 best shopify ecommerce apps to help you grow your store email bounce rate is likely to be much higher, your sender reputation will be reduce, and your emails will end up directly in spam.
Keeps you compliant with regulations
While not universally require by law, double opt-in can help you comply with international regulations such as GDPR and CAN-SPAM. These laws require clear proof of subscriber consent, and double opt-in makes it easy to prove.