There was a time when gathering data was a hard task. Later on, it was a challenge to integrate data, and then it seemed almost impossible to keep it clean. Nowadays, all these things are not only possible but necessary.
Marketers analyzing high quality data
Data is a key factor in every aspect of a business, from sales, marketing, and customer service to product design, finances, and so much more. Processed data becomes information, the most valuable commodity for any company.
This means that in order to make informed, data-driven decisions, you need to have high-quality data to power your
Business That’s Why Maintaining Data Quality Is So Important
Ensuring data quality means that your Saint Lucia Email List databases are accurate, secure, and consistent throughout the data lifecycle stages. Clean, high-quality data translates into efficiency, transparency, and consistency throughout a business.
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The intelligent use of high-quality data
Perhaps one of the most common motivations to ensure data quality is personalization. According to research, 85% of organizations globally experienced more timely and personalized customer communications as a result of improving their data quality. At the same time, 75% of organizations believe that inaccurate data is undermining their ability to provide a good customer experience.
Data quality can determine operational CH Leads efficiency, customer satisfaction, and informed marketing decisions. 52% of organizations maintain high-quality data to increase efficiency and improve cost savings. A company that invests in the maintenance of its database will see direct benefits, such as:
Lower costs in email marketing: reducing the number of emails sent to inactive users and invalid email addresses can increase opening rates, deliverability, and decrease costs on email marketing platforms.
Cross-selling: when there’s detailed information about a customers’ pain points, purchasing behaviors, and preferences, this data can open doors for sales departments to offer an additional product or service to an existing customer.
Accountancy savings: having up-to-date customer information makes the billing process and credit control more accurate and efficient.
Personalized products and services: data integrity provides a faithful approach to the customer. If used correctly, data can provide invaluable insights for companies to understand customers, including what they expect from your products and services.
