It involves keyword analysis, relevant content and promotion. However, when it comes to hotels and restaurants, we refer more to local seo , which differs in several ways. Local seo for horeca in general, local results are full of maps, reviews and ads, which push the organic results down. The basic criteria in local seo are: • relevance: here we mostly refer to keywords, titles, content and user intent. A keyword analysis is essential. The title should contain these important keywords and the content should be relevant.
A Local Website Mentions Many Other Local Businesses,
If it’s a hotel, for example, people expect to see pictures of the rooms, customer reviews, prices, contact details or a booking form. If you Bolivia Email List don’t have this information, you can’t expect to appear in the top. Google links the information from your website and other data from other websites with the listing in google mybusiness. That’s why the ‘citations’ and the consistency of the information there are important. • distance: not much to explain here. Google takes into account the distance between the user searched location and the known location of a business.
Also Closely Related To That City Either Through Content
So, the closer the hotel is to the searched location, the higher it will appear. If the user is on a mobile with gps and mobile data enabled, this CH Leads location will be even more accurate. • visibility & popularity: visibility is divided into several categories, from offline to online. Everything is finally translated online. We are mainly talking about links and mentions of the business, but also reviews and level of activity of the brand for the strategy to be effective, you want links and mentions in local press or from local websites. What does a local website mean? A website that generally discusses local/regional topics related to a city.
