Let’s discover together the charm of the art of storytelling through an analysis of the new novel by storyteller Kindra Hall.
“Today I want to tell you three stories that belong to me. That’s all. Nothing in particular. Only three stories. The first story is about connecting the dots. The second story is about love and loss. The third story is about death. (…)”
The one held by Steve Jobs on June 12
2005 in front of the recent graduates of the Stanford University is certainly one of the most famous and interesting speeches of the last few years (and if you haven’t seen it, you can do it immediately by clicking here!)
In his own words , Steve Jobs traces his life , from the most difficult to the most beautiful moments, through dreams, successes, love and hard work.
art of storytelling – steve jobs speech
The effectiveness of this speech can be China Email List deduce from the applause it raises from the audience. But that same speech from 15 years ago has a certain universality , it touches keys and sets in motion the speaker’s skills such as to be able to truly present a communication model that is unaffected by the passage of time. It is a typical example of a “ founder story ” converging towards a “ purpose story ”, but we will understand later what that means.
This very speech came to mind
as soon as we started reading the book “The art of storytelling” by Kindra Hall , translated and published in the stores by Alise Editore , on February 20, 2022.
This is not the classic storytelling manual, but a compelling tale about the power of stories and the fact that, if well structured and used, they can do anything.
But what exactly is storytelling?
Storytelling is a form of communication with ancient origins . In fact, it comes from the art of storytelling . Man has been using stories for thousands of years, first in oral and then written form, to pass on stories, memories, knowledge and traditions.
In the context of corporate and business communication it is translate as storytelling marketing . Today it is used above all in the digital field to communicate one’s products, a brand or a service in an effective and engaging way in order to expand the audience of potential customers .
In fact, knowing how to convey emotions CH Leads through content generates strong empathy on the part of users..
A close audience that shares the brand’s values and emotions will be an audience likely to transform into a customer .
