Foster happier customers.
When customers receive their product or service in a timely fashion, delivered by employees who are pleased with their work and excited to help them, customers are happier. They then return as customers and tell their friends to do business with you as well.
Why Should I Use Process Mapping As A Marketer
As a marketer, you may be wondering how to do process mapping for your projects and responsibilities.
Just like producing a product, you have Laos Email List certain steps that you must follow in order to reach your end goal: attracting leads and converting them into customers. You might not even realize that you’ve been doing it all along.
For example, do you create random content and visuals before you know who will be seeing them? Hopefully not. Do you close your eyes and point to a marketing route without researching where your ideal customer spends time? If you do, you’re probably not seeing a lot of roi.
No, you have a series of steps you take to identify the right opportunities to reach potential customers and then speak to them. Now, we’re going to get that process down so it can be improved, tested, communicated, and replicated.
How Do I Use Process Mapping As A Marketer
The first step to process mapping is to determine your desired outcome. Your process may look slightly different depending on your goals and your company’s specifics, but here are seven steps you can use to guide yourself and your team through a marketing process map:
Process mapping examplesource
1. Do your research.
Research who you want to market to, where you will find them, and when they will be there.
2. Segment your audience.
Allocate your audience into CH Leads groups of customers or potential customers with similar attributes. This will help you perfect your specific messaging.
3. Target the best fit segment.
Identify who needs what you want and has the ability to buy it.
4. Position yourself apart from the competition.
What makes you different? This is called a unique selling proposition and will help you craft your marketing message.
