A prospect becomes a potential customer the moment they somehow enter your company’s radar. Knowing how to keep leads interested inbound marketing techniques from there until conversion is the challenge.
In today’s world of digital transformation , that first contact involves visiting your website or joining your newsletter list.
By providing an email address for your company
This lead makes a positive statement, showing interest in what your company offers.
This already means that this inbound marketing techniques is a more qualified lead, since their permission to receive emails demonstrates that there is an interest in establishing a relationship.
It’s also the primary means of moving you
Through the buying journey – and turning you into a satisfied buyer.
So, what kind of messages does your company need to send to move leads forward? That’s the topic of our article today, so keep reading.
Relevance: The Secret to Keeping Leads Interested
First, make sure your company continually provides value and relevance. This can come in a number of forms:
Weekly newsletter focused on the needs of each lead profile,
Blog articles ,
Educational videos on best practices with the product or service,
Updates on social media, among others.
By receiving quality content produced by canada telegram data your company on a regular basis, they will get to know and trust your brand. This is essential: this is the context that makes the other approaches really work.
Still, it’s important to keep in mind that general, informative content is usually not the main driver of purchase for that lead.
To get to that point, you need emails that will land in that contact’s inbox in an impactful way.
How to Keep Leads Interested Using Email Marketing
Transform your company’s messaging and facilitates list maintenance drive lead purchase momentum through your sales funnel with these tactics:
Convey a sense of urgency
If people think they have the rest of their lives to make a decision, they will use that deadline.
Especially when you consider that 63% of B2B consumers who request information about your company today are unlikely to purchase within the next three months .
While urgency may not make
The purchase decision happen quickly, it can uae cell number certainly push leads to the next step.
Use inbound marketing and provide an incentive to “act now” – a better price, more features, or whatever your company can offer.
Just make sure that leads understand the real benefit of this action.
Use Social Proof
At some point in the buying journey , most likely in the consideration stage, leads’ behavior changes. They stop asking themselves what the right solution is. They start asking themselves which of those solutions is the best for them.
Whether in B2B or B2C, the solution here is to use social proof to validate your success in a specific situation. Obtaining social proof in a B2C market is a bit simpler – and social media is a good source for it.
But when it comes to B2B, things can get a little trickier
B2B buyers tend to know their market very well, so they want real evidence that companies like theirs (or those they aspire to) are doing well.
To keep leads interested, you need to do a thorough analysis of your potential buyer. When your company is talking to customers with relatively simple needs, common testimonials, reviews, or even simple statements may be enough.
For more complex and high-budget buyers, the best path is to offer whitepapers, case studies and other content that motivates the purchasing decision.