First impressions depend largely on design. This means that if potential customers first come into contact with your brand via a confusing landing page, they could quickly bounce. In fact, 48% of users consider a company’s web design to be the most important factor in determining a brand’s credibility – and they make this judgment in just 50 milliseconds.
The truth is: even some of the biggest brands in the world have ineffectively designed landing pages. It’s a common problem – but you can solve it with a web design that’s based on a deeper understanding of your target audience .
Below, you’ll learn how to design better landing pages that convert prospects into customers. In addition to best practices, we’ll also give you inspiring examples from brands that have already found an appealing, target group-appropriate landing page design.
Why is a good landing page design so important?
A landing page is the first impression you make on visitors to your site, poland email list so it’s important that the page is attractive, clear and informative so that potential customers can immediately find what they’re looking for. A poor design, on the other hand, can be off-putting and lead to a high bounce rate.
What makes a landing page effective?
A landing page usually always follows a similar structure, do you want to learn more about all the possibilities that crm4 but there are certain elements that particularly successful pages place special emphasis on.
“above the fold” content
The term “fold” refers to the area of a web page that is visible without scrolling. It varies depending on the device, as desktops, switzerland leads tablets and smartphones all have different screen sizes. In general, the “fold” is about 600 pixels from the top of the browser window.
The majority of visitors to your landing page will not scroll past the fold – neither on desktop nor on mobile devices. So focus on the flow of information across the entire page and make the above-the-fold content engaging so that it makes people want to keep scrolling.
landing page text
Good landing page copy includes everything that appears on the page – including product descriptions , calls to action, headings and meta data.
- Start your landing page with a bold, problem-focused headline.
- Consider the voice of your customers and use reviews or social media to find words and phrases your target audience uses
- Remember to emphasize applicable benefits rather than just features.
- Consistency is key to creating compelling copy in your brand voice.
imagery and color scheme
Your landing page design should consider colors and fonts and make room for good images. Many start with the text and then develop the visual elements to ensure synergy between the two. Remember that images can also include illustrations and videos in addition to product photos.
Reading tip: Are you unsure which image size is suitable for your website ? We’ll show you what you should consider.
customer reviews
One of the simplest, but most impactful, adjustments to your store’s product pages is to add customer reviews high up on the page. Whether it’s a star rating, celebrity endorsement, or quote, these elements build trust, save users the trouble of searching for reviews, and let your customers speak for you.
You could use this first hook to link to an entire section further down the site dedicated to your customer reviews so that potential buyers can read the perspectives of real people who have actually purchased your products. Feel free to include a few negative or mediocre reviews so visitors get a comprehensive and realistic picture of what people like about your products and what may not be so well received.
call to action
Every landing page needs a clear call to action to be effective. Your call to action (CTA) should get visitors to take the exact action you want them to take. Depending on the goal of your landing page, this could be something like “Learn more,” “Buy now,” or “Subscribe.” If it’s relevant, you can also include pricing information here.
When it comes to the placement of the CTA, you should also pay attention to the needs of your target group. By testing, you can find out which positioning of the CTA has a positive effect on the conversion rate . In general, it makes sense to place a CTA “above the fold” and possibly in several places on the landing page, depending on how long the page is.