If you know these factors, you can capture your customer’s interest with a simple snap of your fingers.
But most copywriters can’t do this because they suffer from LR syndrome…
What is that?
Here is the answer:
Copywriter Gary Bencivenga put it this way in his Marketing Bullets:
“It took me a while to realize that the best copywriters are the most persistent researchers. John Caples once advised me to collect seven times more interesting information than I can possibly use.”
David Ogilvy wrote in his book “Ogilvy on Advertising”:
“Do your homework. If you don’t do it, your advertising will be more or less unsuccessful. I always found it tedious, but there’s no getting around it.”
Means for you:
Slip into the role israel email list of Sherlock Holmes and collect as much information about your customer and your offer as possible.
The result:
An offer that matches the customer’s desires and thus arouses his interest.
This is what your second step in copywriting should look like once you have done your homework:
Copywriting Step #2: Generate Interest
However, for many people the second step looks like this:
Copywriting: Your offer should not look like this
The result?
They don’t sell anything
Conclusion:
Your offer must fit the customer like a USB stick fits into a USB slot.
This will help you gain the customer’s interest.
But the make your own tech decisions AIDA formula doesn’t stop at interest.
Then we continue agb directory with one of the biggest mysteries in copywriting:
“Desire”.
Almost all copywriters fail at this point because they make the biggest mistake in copywriting.
And if you haven’t read “Breakthrough Advertising” by Eugene Schwartz , then you’re probably making this mistake too.