Marketing Maria and Athletic Andy are theoretical examples, but they’re so detailed that Maria could be about the Tailwind App, and Andy could be about Cotopaxi.
Want to see an audience-targeting example for a real brand? Following the same steps, I’m going to make a profile for my website Walk the Camino Portugués. This is a niche site dedicated to the pilgrimage trail that leads from Portugal to Camino de Santiago, Spain.
I’m not currently using paid advertising
For this site, but I do want to create targeted organic content campaigns that speak directly to Nervous Natalie.
- Demographic information: 40 – 65 years old, living in the U.S. with little international travel experience.
- Psychographic information: Has spent years of their adult life dedicated to other people’s needs (children, aging parents, a indonesia telegram data consuming job), and wants to do something just for themselves. Wants to try a pilgrimage to have a reflective and introspective adventure instead of a vacation.
- Goals, challenges, or pain points: Not yet comfortable traveling abroad and pursuing an athletic activity. Is inspired by the success stories online but finds the entire planning process scary. Feels nervous or even embarrassed by their lack of experience.
- Values: Values hard work and is willing to put in the time to train. Cares about the community on the trail and wants to find it for themselves.
- Preferred channels: Facebook, Pinterest, and organic search.
- Preferred content type(s): Written content with imagery to help them vicariously “live” the experience once before they attempt it for real.
With these key aspects of Nervous Natalie understood, I can create content that targets her directly. I’m writing blog posts that address her specific needs, in addition to starting a Facebook group to foster real community (one of her values).
Next, let’s dive into how you can write an audience profile.
How to Write an Audience Profile
1. Determine the goal(s) of your upcoming campaign.
Before writing your audience profile, you want to know who you’re targeting with your marketing campaign.
You‘ll make a different audience profile show all roman katerina chic depending on your goals. If you’re hoping to increase sales for your product via a social media advertising campaign, then your audience profile will look similar to your buyer persona.
If, instead, you’re hoping to increase it cell number views to your YouTube channel, then your audience profile will look like a fictional character based on your YouTube analytics.
Here’s an ad example from activewear brand Popflex. Taylor Swift wore this skirt in her “I can do with a broken heart” music video. This ad is trying to drive sales while also making consumers aware of the huge spotlight put on the product.