Last week, we organized a Mini PPC Camp as part of the Marketing Festival. It was supposed to be a taster for people who haven’t dared to sign up for the camp yet. I think we convinced a few new souls that PPC Camp is a great format and worth signing up for!
If you haven’t been
I promise there will be videos soon. So far we have written down at least the most important things from each presentation.
Petr Bureš ( pdf ): advised to viber database implement an on-exit questionnaire via Optimonk if you are not sure whether you are bringing in relevant people with Meta campaigns.
Because neither GA4 metrics nor video recordings of website visitor behavior will help decipher what kind of connection visitors have with the product.
Tomáš Hradecký ( pdf ):
showed how complex DayTrip’s language stays: 6 points to consider for parents (1/2) campaigns were, with 17 million keywords. He described how he thought about simplifying this complex structure.
Zuzana Lukášová and Tereza Blechová ( pdf ): showed how Clearbit finally made their Meta campaignsThe second tip from their B2B kitchen was the use of offline conversions and optimization for tROAS.
Tomas Komarek ( pdf ):
Advised creating reach campaigns with multiple ad sets with different frequency caps for small remarketing audiences. This allows you to show different messages to the same audience to build credibility.
Milan Cidilo ( pdf ): emphasized that china phone numbers research for video creatives must include analysis of existing creatives, competition, and reviews (and recommended a lot of tools that make it easier)