How to do keyword research. The fundamental steps keyword research for digital marketing is a process that must be executed in order. To obtain its full benefits, keyword research must be done following a method, otherwise a lot of time and resources could be wasted. Likewise, it is important to understand that this is not a one-time process. Your keyword research has to be seen as a living document, which is constantly reviewed and improved because keywords depend on the changing behavior of people, markets and competitors. Working on keyword research has to become a habit of the digital team, so that they are never taken by surprise by a keyword, a competitor or the intentions of a consumer. The methodology for creation and updating must be internalized and developed as an individual and collective skill.
Therefore the first step in building keyword
This methodology is made up of seven steps that b2b leads we will describe below: step 1. Brainstorm no one knows your business and its customers better than you and your team. Therefore the first step in building keyword research is to search your brain and that of your collaborators to make a list of the business keywords. That brainstorming is the starting point of the study and we believe that there is no right or wrong way to do it. The only thing we recommend is that you do one synchronous exercise and one asynchronous exercise. For synchronization, take out a workspace with your team, free yourselves from distractions and sit down to throw ideas into the air. During the process, open a spreadsheet or notepad and write down all the search terms that you think people who are searching for what you offer are using.
Evaluate the market and competitors once
Then for the asynchronous exercise, upload the file CH Leads to a shared folder and commit to writing down everything that comes to mind over the next week. Evaluate the market and competitors once the synchronous and asynchronous brainstorming is over, what follows is to investigate the market and competitors. For the first, you could do a focus group or simple interviews with clients, prospects and ordinary people who live different states of consciousness. The idea here is to ask those people to share keywords with you to enrich your keyword research . Now to investigate competitors all you have to do is visit their website or social networks to identify what words they use or what topics they use.
