Our survey found that many marketers said that media and advertising are still important to customer acquisition. 8 out of 10 marketers said it was completely (37%) or very (47%) important. When it comes to customer retention, 52% said it was important.
The Secret To Campaign Success Is Media And Target Optimization
More than 8 in 10 (83%) said [optimization] was completely or very important. However, less than half (49%) of respondents said they were confident in optimizing. Obstacles include lack of proper data entry, lack of specialized staff and resources, and lack of access to third-party partners. Data-based, accurate and efficient targeting of customers, another key to [campaign] success, was also a capability that marketers were not sure about. Only 57% said they were confident.
Meanwhile, 85% of all respondents Spain Email List said it was completely (34%) or very (51%) important to increase sales when advertising through a publisher or retail media network. Additionally, 82% said it was important to understand if a campaign would increase sales at other retail and online stores. However, only 42% said they were confident in driving consistent campaign results, and 4 in 10 said they weren’t confident. Twenty-three percent said they were unsure of whether their campaign was successful.
The Main Ways Marketers Measure Media
And advertising performance are sales growth (64%), ad revenue (59%), target audience reach (47%), brand lift (45%), and clicks or online CH Leads engagement (41%). ) was additionally, marketing mix modeling was cited as completely or very important by 30% of all respondents, while multi-touch attribution was cited by 28%.
Unsurprisingly, the areas [marketers] will be investing the most over the next 12 months are optimizing ongoing campaigns, targeting customers accurately and efficiently, measuring campaign performance, and evaluating and analyzing third-party data. Unsurprisingly, budget constraints were cited as a key obstacle to media marketing and advertising.
Meanwhile, the report by cmo council and ncsolutions is based on the results of a survey of 160 north american fmcg and retail marketers, as well as an additional in-depth survey of executives.
