The in-house content team is attractive. (internal) employees are closer to the brand (than anyone else), have a good understanding of their audience, and know guide dog’s business strategy and goals. Of course, scaling an in-house team quickly and efficiently can be difficult.
However, I learned that the advantages of an in-house team far outweigh the disadvantages. Guide dog, in particular, is a great place for passionate employees to tell their brand story and deliver the most impactful content to a loyal audience. Early on, we identified that a key area where the in-house content team could have the most impact was social media.
As social media content moves toward being spontaneous and authentic, we invest in supporting and inspiring all of our employees, not just our marketing team, to become content creators. Whether it’s servicing customers in the field or training future guide dogs, it’s important to train employees how to create content. But most importantly, it’s about shifting the mindset of employees and making them proud to tell their brand story by recognizing the value of their content. For example, there are sleeping puppies photographed by the breeder and diy dog toys told by the breeder.
Director Of A Nz Marketing Reckitt Health
The focus was on removing barriers to content creation. This includes setting clear expectations with real-world examples and co-designing content guidelines, timelines and templates. At the heart of guide dog culture is teamwork and encouragement. As a Congo Email List result, motivating all employees to curate guide dog stories was the most effective and successful strategy. This process is completed by identifying the impact of any content in terms of reach and engagement. Seeing whose stories get the most attention has become quite the competition internally.
Holly mccarthy
In Addition While Creating Attractive Campaigns With Energy Studio
A few years ago, she created energy CH Leads studios, a content creation unit for personalized communications. Comprised of talented creative directors, copywriters, designers, animators and project managers, it develops personalized digital experiences for consumers and retail partners.
Most importantly, this investment has given us the agility and ability to quickly create custom content that accurately reflects what is happening in the world of our consumers and retail partners, by making our creative resources readily available. Responding quickly to product and cultural.
