As mention in this column , Swisscom is continuing its diversification into insurance with its new “sure” offer, publish on the Internet. This development marks a strategic turning point for the company, which is seeking to compensate for a potential decline in its core business in order to collect maximum cash on very lucrative niches!
With “sure” , Swisscom may aim to revolutionize the insurance market by offering innovative products tailor to consumer nes, but it is mainly aiming to generate a lot of hard cash. To differentiate itself, the operator is banking on digitalization and simplicity to suce.
A comprehensive insurance offer
The product range offer by “sure” is intend to complement existing products. It will eventually include household insurance and liability insurance. Swisscom also aims to offer “rental guarantee” and “motor vehicle” coverage. As soon as Swisscom smells easy money, nothing stops it!
In the meantime, the travel insurance from “sure” is already available, offering comprehensive cover for travel or leisure. Be careful, however, not to take out double insurance. Households often already have everything they ne in this or other areas… And above all, play the competition and remember the current position of Swisscom, which regularly offers very high prices. But why Swisscom?
A digital approachSwisscom products
As an extension of its “technological” core business, Swisscom is banking on digital technology to facilitate access to its insurance products (it is not the only one). Customers can thus take out insurance in a few clicks on homeowner database the “sure” website, without overly complex formalities. Apparently, thanks to the specialist Emil Group , according to this text publish on February 28, 2024.
With this in mind, the “sure” mobile application allows policyholders to easily manage their contracts, report claims at any time and benefit from ongoing assistance. This approach aims to offer a practical and intuitive user experience, in particular by making it easy to adapt your coverage from the My Swisscom customer area.
Beware of disappointments
However, caution is advis regarding Swisscom’s ambitions advantages of affiliate marketing in the insurance sector. The market is already quite competitive and dominat by establish players. It remains to be seen whether “sure’s” differentiation strategy will be enough to convince consumers to “get fleec” by the blue giant.
In addition, claims Swisscom aims for the cyprus business directory management and the quality of customer service will be key elements in gaining the trust of policyholders. With its partners, including Axa and Européenne assurance voyage ERV (link: 2020), Swisscom will have to demonstrate its ability to efficiently manage claims and offer quality support to its customers, without them feeling like they are being fleec down to the last hair.