By definition, a customer journey or consumer/customer journey is the set of interactions a customer has with a brand in the process of purchasing a service or product. from brand discovery to purchase and beyond, without focusing solely on transactions. It is also about how the customer feels after every interaction with […]
By definition, a customer journey or consumer/customer journey is the set of interactions a customer has with a brand in the process of purchasing a service or product. from brand discovery to purchase and beyond, without focusing solely on transactions. It is also about how the customer feels after every interaction with […]
