Internet Marketing

There‘s been a lot of talk and ideas here today — let’s wrap up this party with a list of […]

1. Determine the goal(s) of your upcoming campaign. Before writing your audience profile, you want to know who you’re targeting

Review analytics. After your campaign has been executed! it’s time to see how it performed. Some analytics to consider are:

Let’s not beat around the cookie jar: targeting specific audience segments was easier with cookies and third-party data. But cookies

There’s a big difference between knowing your audience and assuming you know your audience. When you truly know your audience, you can

FREE MEDIA PLANNING TEMPLATE Track and organize your media planning and media buying with this free paid media template. Download

    Whether you’re a diehard Super Bowl fan or! like me! prefer watching superb owls! you gotta admit: Super

  Compromised Brand Safety Despite the many benefits of RTB and programmatic advertising! real-time bidding has real shortcomings to consider.

  On the other side of the equation! if you have ad inventory to sell! then signing up with a

  Of course! any marketing strategy is only as useful as your ability to measure its success. When it comes

  Next! the advertiser and publisher will meet in the middle at the ad exchange: the marketplace where the real-time